Meet your coach
Bobby Kitrick
Founder – personal trainer – strength and conditioning coach
Fitness has always been more than a career for me – It's been a lifelong passion. For over 25 years, I've had the privilege of helping people transform, not only their bodies, but also their confidence, health, and quality of life. I became a personal trainer, because I love seeing people accomplish things, they never thought were possible, whether that's losing weight, getting stronger, recovering from her injury, or simply feeling better every day.
My coaching philosophy is simple: Every person is unique and deserves a program built specifically for their goals, abilities, and lifestyle. I believe in teaching proper movement, building strength with purpose, creating lasting habits, and providing accountability and encouragement needed for long –term success. No one – size – fits – all approach – just smart, personalized, coaching backed by experience.
Nothing is more rewarding than watching my clients, grow stronger, healthier, and more confident. Whether you're just beginning your fitness journey or looking to reach the next level, I'm committed to helping you achieve results in a supportive, professional environment, where you feel challenged, encouraged, and proud of what you accomplish.
Fully equipped, private studio with professional – grade equipment
NFPT Certified Personal Trainer (National Federation of Professional Trainers)
Functional Movement Systems (FMS) Certified
Boxing Fitness Institute Certified Coach
Committed to continuing education and evidence-based training methods
Insured
Giving back to Maui community has always been important to me. Throughout my career, I've enjoyed working with people of all ages and fitness levels – from youth athletes and active adults to older adults, looking to improve strength, mobility, and independence. I believe fitness, should be welcoming, encouraging, and assessable, and I'm proud to help members of the upcountry Maui community, build healthier, stronger lives. Whether coaching one on one, leading small – group sessions, or supporting local families and athletes, my goal is to create a positive environment where every client feels challenged, supportive, and a empowered to succeed.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!

